All posts by fieldtheory

Arkansas

Arkansas Nike Rebranding

Nike have recently been conducting large scale rebrands of several Major NCCA D1 colleges. Having had the pleasure of working on the primary marks for various Nike institutions, I thought I would post links to the features on the Nike Inc Blog.

Check out the new Arkansas Razorback logo, wordmarks and uniform overhaul over at the Nike Inc blog.

Hitters

Creative South

This year, I will be appearing at Creative South, a gathering of designers of all types in Columbus Georgia.

It will be as part of the ‘Heavy Hitters’ panel on Saturday April 18th. Speaking along side me will be Joe Bosack, Skye Dillion, TJ Harley & Todd Radom. We will be discussing work in the Athletic design industry.

You can get tickets at the Creative South website.

 

Blog A11FL

A11FL Branding

I was recently approached to produce branding for the new A11FL franchises. Unfortunately none of the following options were chosen, but I have posted each anyway.

Tampa Bay BanditsDenver MinersLA BombersLA ExpressBay Area InvadersBay Area Sea LionsMichigan PanthersNew Jersey GeneralsChicago SwarmChicago StagsDallas Wranglers.

Guide

A Guide to American Football

As a huge football fan, I always look forward to the Super Bowl. In my ‘other job’, I work as a director and Animator as part of the Sweet Crude collective.

In November, I had the idea of creating ‘A Guide to American Football’ in time for the build up to the Broncos/ Seahawks game.

Click the link above to view.

Gold2

Dribbble

You can follow much of my work in progress, sketches and ideas by following Fraser Davidson on Dribbble.

Blog Cal

Cal Nike Rebrand

Nike have recently been conducting large scale rebrands of several Major NCCA D1 colleges. Having had the pleasure of working on the primary marks for various Nike institutions, I thought I would post links to the features on the Nike Inc Blog.

Check out the new Cal Berkley Bear logo and uniform overhaul over at the Nike Inc blog.

Blog UGA

Georgia Nike Rebranding

Nike have recently been conducting large scale rebrands of several Major NCCA D1 colleges. Having had the pleasure of working on the primary marks for various Nike institutions, I thought I would post links to the features on the Nike Inc Blog.

Check out the new UGA Bulldog logo, wordmarks and uniform overhaul over at the Nike Inc blog.

Blog UConn

UConn Nike Rebranding

Nike have recently been conducting large scale rebrands of several Major NCCA D1 colleges. Having had the pleasure of working on the primary marks for various Nike institutions, I thought I would post links to the features on the Nike Inc Blog.

Check out the new UConn primary Husky logo and uniform overhaul.

Blog OSU

Oregon State Nike Rebranding

Nike have recently been conducting large scale rebrands of several Major NCCA D1 colleges. Having had the pleasure of working on the primary marks for various Nike institutions, I thought I would post links to the features on the Nike Inc Blog.

Check out the new Oregon State primary logo, wordmark and uniform overhaul.